Founder Insights

Product strategy for B2B SaaS founders

Practical frameworks from 15+ years of enterprise product work — applied to the challenges Seed through Series B founders actually face.

Featured series · 3 parts

The Series A Product Trap

Most founders hit Series A with a strong ARR story and a weak product story. This three-part series covers the most common product mistakes — and what to do before your next investor meeting.

Part 1 of 3
Series A Product Trap
Why your roadmap is killing your Series A
Most founders hit Series A with a feature list, not a product strategy. Here's how investors read that gap.
March 2026Read →
Part 2 of 3
Series A Product Trap
The ICP illusion: when your best customers aren't your target customers
Founders often confuse early adopters with the enterprise ICP they're pitching to investors.
March 2026Read →
Part 3 of 3
Series A Product Trap
GTM alignment: the product conversation your sales team isn't having
When product and sales operate in separate orbits, enterprise deals slip. Here's the fix.
March 2026Read →

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